Truth in Hydration

QUICK: Take A Look At The Three Bottles Below

jakehimself — Tue, 06 Jan 2009 20:53:33 +0000

Above are three bottles photographed in ever oder possible. Take a look.
Now ask yourself, which of the three you’d be most likely to purchase if you saw it on a shelf “Tap Water,” “Exotic Water,” or “Local Water”? Why that one and not the others? Let us know in the comments below. Thanks!

Locally Tap’d

jakehimself — Sun, 14 Dec 2008 18:11:53 +0000

Tap’d launches a series of local pairings, matching up great local eats with New York’s finest drink! For our first outing Dogmatic Resturant (home of a unique and locally sourced gourmet sausage system) played host to 30 local-minded souls. Everyone came with an open mind and left with a full stomach, some food for thought, and without spending a penny thanks to our generous sponsors! Want to come to the next one? The list is filling up fast. Check out Locally Tap’d for more.

LINK: LocallyTAP’d.

Smartwater? Lisa Nova gets the joke

jakehimself — Mon, 17 Nov 2008 16:24:59 +0000

Tap’d Breaks It’s Cherry… With Virgin!

jakehimself — Wed, 05 Nov 2008 18:44:40 +0000

Richard Branson, maverick marketer, madman and genius, has invited us into his kingdom. Well, allowed us to dip our toe anyway. As of yesterday, Tap’d can be found in the Virgin Cafe cooler in Union Square; the first mega-store to take a risk on the local boys. We couldn’t be prouder.

How Pure Is Non-Tap?

jakehimself — Wed, 29 Oct 2008 22:40:44 +0000

ABC asks the question, with bottled water coming up less pure than the underdog tap, should bottles wear labels disclosing contaminants? That might be a problem for some. Not us though, we start with the good stuff and we’re happy to be honest about it.

LINK: ABCnews.

Is Colbert Scared of Competition?

jakehimself — Fri, 24 Oct 2008 14:59:13 +0000

Some time back our favorite TV hots claimed he’d created the finest tap water in a bottle, something he was calling Aqua Colbert. Seeing as truth is his thing, we figured it was time to give him a taste of the real-deal. We wrote. We called. We even distributed bottles to everyone on line for his show and hand delivered poster shown above. Still nothing. What’s the matter? Is the “Eagles Nest” too proud to eat a little crow? Whenever you’re ready Stephen, we’ve got the perfect drink to wash it down with.

The Gray Lady Confirms It: Tap Is Better Than Bottled

jakehimself — Tue, 21 Oct 2008 22:54:57 +0000

How do they figure? Well, because the EPA minds tap water (and there’s a lot of really smart people working there) not the FDA (a much smaller team that’s responsible for all consumer goods), tap often winds up purer. It’s why we go right to the source. We’ll spare you the details, but the article is definitely worth reading if you’re the type that likes facts and truth.

LINK: NYTimes.

Jean Paul Gaultier & Evian launch co-branded Water

jakehimself — Mon, 13 Oct 2008 19:40:50 +0000

Not for nothing, but if this floats your boat, we’re not even sailing the same seas. Evian is not for everyone… clearly it’s not for us… we’re kind of OK with that.

LINK: Luxist.

Regis & Kelly Take The Tap’D Test!

Jaketheadmin — Fri, 19 Sep 2008 13:25:41 +0000

Well, almost (Gelman, get on your game man). Bottom line: Regis proves our point, why ship global when you can drink local.

Colbert Gets It, Or Does He?

Jaketheadmin — Wed, 17 Sep 2008 19:00:33 +0000

The challenge has been laid out: It’s ime for a taste test, a showdown old west style between Aqua Colbert, Tap’d, and the rest… Hey Colbert, we’ve sent the emails and dialed your people. Aren’t you man enough to answer the call?

No, really though, we’ve gone through the conventional channels and heard nothing. If anyone has an inside line, let him know we’re knocking.

NYC Tap Water Regains the Crown!

Jaketheadmin — Tue, 16 Sep 2008 15:13:55 +0000

It’s official, New York City tap water beats out 150 other communities to win state-wide tap taste test…

Someone outta bottle this stuff!

LINK: NYSUN.com.

It’s Confirmed: FIJI to NY = VERY Far!

jakehimself — Tue, 09 Sep 2008 06:30:31 +0000

Seems a shame to drive a bottle of water halfway around the globe, what with the climate and oil situations being what they are. The message is catching on! There’s a great piece in Salon, follow the link, drink in the facts.

LINK: WHATCANONEPERSONDO.com

The Hydrators Hit Central Park

Jaketheadmin — Mon, 08 Sep 2008 16:11:48 +0000

Our street team makes their first outing spreading the truth one bottle at a time. How? By refilling people’s spent bottled water bottles with good ol’ fashion New York City tap, of course.

This is just our first time out, expect to see the daring duo anywhere people might be with bottle, but without drink. It might seem like a drop in the bucket, but once they get the taste for it, every sip counts!

Which Water Comes From This Aquifer?

jakehimself — Sun, 07 Sep 2008 04:57:45 +0000

It’s a picturesque water-source… but who’s tapping into it?

Hint, it’s not in Fiji.

And it’s no where near Voss.

They don’t speak French there, and it’s a far cry from Poland.

Give up? That’s New York’s finest, the Ashokan. When New York City gets thirsty, this is the glass in which we dip our straw.

JUDGE ORDERS DASANI TO CHANGE LABELS!

jakehimself — Tue, 02 Sep 2008 01:45:52 +0000

There’s nothing wrong with tap water — we love it — but if you’re filling bottles from the tap, Johnny Law expects you to be honest about it. Hey Coca-Cola, doesn’t it feel good to tell the truth about your water? We think so.

LINK: WHATSPOPPIN.NET

The Hydrators Are Coming!

jakehimself — Thu, 28 Aug 2008 18:48:21 +0000

What do you get when you cross two guys in homemade Ghostbuster costumes, a love of tap water, and backpacks loaded with New York’s finest? The world’s smallest, but smartest street team. We’re almost ready to put them in the street (we’ve just got a bit more sewing to do). Bottom line though: Come a week from now, if you’re thirsty but can’t get to a tap, who you gonna call?

ABC NEWS PROVEs CONNOISSEUR PREFER TAP IN TASTE TESTS!

jakehimself — Mon, 25 Aug 2008 18:10:45 +0000

It’s everything we’ve been saying and then some. “20/20″ took five bottles of national brands of bottled water and a sample of tap water from a drinking fountain in the middle of New York City and sent them to microbiologist Aaron Margolin of the University of New Hampshire… you’ll never guess what they turned up.

LINK: ABCNEWS.COM

Refilling at the tap: The ultimate in recycling!

jakehimself — Thu, 21 Aug 2008 17:49:20 +0000

Watch the clip for a better understanding of the problem… then do the right thing the next time your bottle’s on empty.

Where are aquafina’s mountains?

jakehimself — Fri, 15 Aug 2008 06:02:11 +0000

Everyone knows the nearest Aquafina bottling center to New York City is in New Jersey. And there aren’t mountains like those in Jersey. So what does the source of Aquafina look like? If you can send us a picture of the factory, we can send you $100! How’s that for a deal?

CNN AGREES TO “AQUAFINA IS TAP WATER” SHIRTS!

jakehimself — Fri, 01 Aug 2008 06:01:00 +0000

Did you know that CNN prints all their top headlines of the day on t-shirts? They do. Somehow July 27th’s Aquafina headline “Aquafina labels to spell out source - tap water” didn’t make it to the shirts. Until now. Maybe. After several calls they’ve tentatively agreed to print it. Would it be weird if we wear the same shirt every day? Superman does it…

LINK: CNN.com