Truth in Hydration

Tap’dNY Tops New York Sales

jakehimself — Wed, 04 Mar 2009 18:25:05 +0000

It’s true, Tap’dNY does have the highest sales figure in all of New York. But not in terms of profit (not yet anyway, we’re still the little guy). We’re proud to announce that not only is Tap’dNY now on sale at the gift shop at the top of the Empire State Building (that’s the highest store in the state by our calculations), we’re even on the top shelf in the fridge! What can we say? Another feather in the cap of the local guy.

Is Tap’d NY Tourists New Favorite Souvenir?

jakehimself — Mon, 02 Feb 2009 23:25:08 +0000

It’d be hard to say, and lord knows it’s not what we were shooting for—Tap’dNY is New York’s finest bottled water, made for and by proud New Yorkers eager to support their own community instead of shipping their dollars abroad—but the numbers are undeniable. Vendors in and around major tourist destinations who carry Tap’dNY, report selling it at a rate of nearly three times that of our competitors. Now the only question is, are they buying it cause they’re thirsty, or to give friends back home a taste of what they’re missing?

Tap’d NY Checks In to The Roger Smith Hotel

jakehimself — Mon, 02 Feb 2009 17:40:11 +0000

One of midtown’s finest New York hotels welcomes a new guest… Tap’dNY! Being New York’s finest, local bottled water, we feel right at home amongst the Roger Smith’s 130 unique rooms (no cookie cutter lampshades and fixtures here), and constantly rotating art exhibits. Thinking of joining us at this unique, boutique hotel? Ready to check in to a New York treasure and check out a New York mainstay? We’ll drink to that!

LINK: RogerSmith.

Keep The Bottle

jakehimself — Tue, 20 Jan 2009 16:52:10 +0000

Tap’dNY is proud to announce that, in our continued effort to do right by the world, we’ve teamed up with Instructables, the world’s largest community of DIYers, to figure out fun and smart uses for empty water bottles. Why’s that? Because “reuse” is an even more eco-friendly word than “recycle.” Got an idea worth exploring? Pop over to Instructables to upload it. If it catches our eye, or tickles the fancy of the Instructable community, it might just win you a prize!

LINK: Instructables.

Nothing Is More Refreshing Than Truth

jakehimself — Sun, 18 Jan 2009 16:02:53 +0000

Locally Tap’d

jakehimself — Sun, 14 Dec 2008 18:11:53 +0000

Tap’d launches a series of local pairings, matching up great local eats with New York’s finest drink! For our first outing Dogmatic Resturant (home of a unique and locally sourced gourmet sausage system) played host to 30 local-minded souls. Everyone came with an open mind and left with a full stomach, some food for thought, and without spending a penny thanks to our generous sponsors! Want to come to the next one? The list is filling up fast. Check out Locally Tap’d for more.

LINK: LocallyTAP’d.

Smartwater? Lisa Nova gets the joke

jakehimself — Mon, 17 Nov 2008 16:24:59 +0000

Tap’d Breaks It’s Cherry… With Virgin!

jakehimself — Wed, 05 Nov 2008 18:44:40 +0000

Richard Branson, maverick marketer, madman and genius, has invited us into his kingdom. Well, allowed us to dip our toe anyway. As of yesterday, Tap’d can be found in the Virgin Cafe cooler in Union Square; the first mega-store to take a risk on the local boys. We couldn’t be prouder.

How Pure Is Non-Tap?

jakehimself — Wed, 29 Oct 2008 22:40:44 +0000

ABC asks the question, with bottled water coming up less pure than the underdog tap, should bottles wear labels disclosing contaminants? That might be a problem for some. Not us though, we start with the good stuff and we’re happy to be honest about it.

LINK: ABCnews.

Is Colbert Scared of Competition?

jakehimself — Fri, 24 Oct 2008 14:59:13 +0000

Some time back our favorite TV hots claimed he’d created the finest tap water in a bottle, something he was calling Aqua Colbert. Seeing as truth is his thing, we figured it was time to give him a taste of the real-deal. We wrote. We called. We even distributed bottles to everyone on line for his show and hand delivered poster shown above. Still nothing. What’s the matter? Is the “Eagles Nest” too proud to eat a little crow? Whenever you’re ready Stephen, we’ve got the perfect drink to wash it down with.

The Gray Lady Confirms It: Tap Is Better Than Bottled

jakehimself — Tue, 21 Oct 2008 22:54:57 +0000

How do they figure? Well, because the EPA minds tap water (and there’s a lot of really smart people working there) not the FDA (a much smaller team that’s responsible for all consumer goods), tap often winds up purer. It’s why we go right to the source. We’ll spare you the details, but the article is definitely worth reading if you’re the type that likes facts and truth.

LINK: NYTimes.

Jean Paul Gaultier & Evian launch co-branded Water

jakehimself — Mon, 13 Oct 2008 19:40:50 +0000

Not for nothing, but if this floats your boat, we’re not even sailing the same seas. Evian is not for everyone… clearly it’s not for us… we’re kind of OK with that.

LINK: Luxist.

Regis & Kelly Take The Tap’D Test!

Jaketheadmin — Fri, 19 Sep 2008 13:25:41 +0000

Well, almost (Gelman, get on your game man). Bottom line: Regis proves our point, why ship global when you can drink local.

Colbert Gets It, Or Does He?

Jaketheadmin — Wed, 17 Sep 2008 19:00:33 +0000

The challenge has been laid out: It’s ime for a taste test, a showdown old west style between Aqua Colbert, Tap’d, and the rest… Hey Colbert, we’ve sent the emails and dialed your people. Aren’t you man enough to answer the call?

No, really though, we’ve gone through the conventional channels and heard nothing. If anyone has an inside line, let him know we’re knocking.

NYC Tap Water Regains the Crown!

Jaketheadmin — Tue, 16 Sep 2008 15:13:55 +0000

It’s official, New York City tap water beats out 150 other communities to win state-wide tap taste test…

Someone outta bottle this stuff!

LINK: NYSUN.com.

It’s Confirmed: FIJI to NY = VERY Far!

jakehimself — Tue, 09 Sep 2008 06:30:31 +0000

Seems a shame to drive a bottle of water halfway around the globe, what with the climate and oil situations being what they are. The message is catching on! There’s a great piece in Salon, follow the link, drink in the facts.

LINK: WHATCANONEPERSONDO.com

The Hydrators Hit Central Park

Jaketheadmin — Mon, 08 Sep 2008 16:11:48 +0000

Our street team makes their first outing spreading the truth one bottle at a time. How? By refilling people’s spent bottled water bottles with good ol’ fashion New York City tap, of course.

This is just our first time out, expect to see the daring duo anywhere people might be with bottle, but without drink. It might seem like a drop in the bucket, but once they get the taste for it, every sip counts!

Which Water Comes From This Aquifer?

jakehimself — Sun, 07 Sep 2008 04:57:45 +0000

It’s a picturesque water-source… but who’s tapping into it?

Hint, it’s not in Fiji.

And it’s no where near Voss.

They don’t speak French there, and it’s a far cry from Poland.

Give up? That’s New York’s finest, the Ashokan. When New York City gets thirsty, this is the glass in which we dip our straw.

JUDGE ORDERS DASANI TO CHANGE LABELS!

jakehimself — Tue, 02 Sep 2008 01:45:52 +0000

There’s nothing wrong with tap water — we love it — but if you’re filling bottles from the tap, Johnny Law expects you to be honest about it. Hey Coca-Cola, doesn’t it feel good to tell the truth about your water? We think so.

LINK: WHATSPOPPIN.NET

The Hydrators Are Coming!

jakehimself — Thu, 28 Aug 2008 18:48:21 +0000

What do you get when you cross two guys in homemade Ghostbuster costumes, a love of tap water, and backpacks loaded with New York’s finest? The world’s smallest, but smartest street team. We’re almost ready to put them in the street (we’ve just got a bit more sewing to do). Bottom line though: Come a week from now, if you’re thirsty but can’t get to a tap, who you gonna call?