ABOUT US

Truth in Hydration is a place to talk all things water: tap water, bottled water, New York City water, and honesty in marketing of water.  The blog is run by Tap’dNY, a new bottled water company in New York City (but we’ll try to keep shameless plugs to a minimum.)

So who are we? Tap’dNY is a bottled water company with a local twist and a knack for honesty. We don’t travel the world from Fiji to France seeking water or offer the usual bottled water gimmicks. We work with NYC’s public water system to source the world’s best tasting tap water, purify it through reverse osmosis and bottle it locally, leaving out ludicrous transportation miles.

We offer an honest and local alternative to thirsty New Yorkers, giving them a smarter choice: to drink their own (award winning) water.

And why are we doing this? Year after year, bottled water companies have told us that their water was somehow healthier or better for us than our own water. They spent billions of dollars on marketing to make us believe that we needed exotic water, in sleek packaging, from far away Arctic glaciers, tropical islands, and European volcanoes.

We fell for the fancy marketing gimmicks, too, and the brands we drank started to become status symbols.

But we’re New Yorkers and are ready for an honest change. It’s time for a better way of thinking, er, drinking: A Tap’dNY Manifesto for the new age: