Smartwater?
Lisa Nova gets the joke

November 17th, 2008

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Tap’d Breaks It’s Cherry… With Virgin!

November 5th, 2008

Richard Branson, maverick marketer, madman and genius, has invited us into his kingdom. Well, allowed us to dip our toe anyway. As of yesterday, Tap’d can be found in the Virgin Cafe cooler in Union Square; the first mega-store to take a risk on the local boys. We couldn’t be prouder.

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How Pure Is Non-Tap?

October 29th, 2008

ABC asks the question, with bottled water coming up less pure than the underdog tap, should bottles wear labels disclosing contaminants? That might be a problem for some. Not us though, we start with the good stuff and we’re happy to be honest about it.

LINK: ABCnews.

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Is Colbert Scared of Competition?

October 24th, 2008

Some time back our favorite TV hots claimed he’d created the finest tap water in a bottle, something he was calling Aqua Colbert. Seeing as truth is his thing, we figured it was time to give him a taste of the real-deal. We wrote. We called. We even distributed bottles to everyone on line for his show and hand delivered poster shown above. Still nothing. What’s the matter? Is the “Eagles Nest” too proud to eat a little crow? Whenever you’re ready Stephen, we’ve got the perfect drink to wash it down with.

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The Gray Lady Confirms It: Tap Is Better Than Bottled

October 21st, 2008

How do they figure? Well, because the EPA minds tap water (and there’s a lot of really smart people working there) not the FDA (a much smaller team that’s responsible for all consumer goods), tap often winds up purer. It’s why we go right to the source. We’ll spare you the details, but the article is definitely worth reading if you’re the type that likes facts and truth.

LINK: NYTimes.

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Jean Paul Gaultier & Evian launch co-branded Water

October 13th, 2008

Not for nothing, but if this floats your boat, we’re not even sailing the same seas. Evian is not for everyone… clearly it’s not for us… we’re kind of OK with that.

LINK: Luxist.

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Regis & Kelly Take
The Tap’D Test!

September 19th, 2008

Well, almost (Gelman, get on your game man). Bottom line: Regis proves our point, why ship global when you can drink local.

Posted in Fiji, Tap Water, Tap'd NY | 1 Comment »

Colbert Gets It, Or Does He?

September 17th, 2008

The challenge has been laid out: It’s ime for a taste test, a showdown old west style between Aqua Colbert, Tap’d, and the rest… Hey Colbert, we’ve sent the emails and dialed your people. Aren’t you man enough to answer the call?

No, really though, we’ve gone through the conventional channels and heard nothing. If anyone has an inside line, let him know we’re knocking.

Posted in Tap Water, Tap'd NY | No Comments »

NYC Tap Water
Regains the Crown!

September 16th, 2008

It’s official, New York City tap water beats out 150 other communities to win state-wide tap taste test…

Someone outta bottle this stuff!

LINK: NYSUN.com.

Posted in Tap Water, Tap'd NY | 4 Comments »

It’s Confirmed:
FIJI to NY = VERY Far!

September 9th, 2008

Seems a shame to drive a bottle of water halfway around the globe, what with the climate and oil situations being what they are. The message is catching on! There’s a great piece in Salon, follow the link, drink in the facts.

LINK: WHATCANONEPERSONDO.com

Posted in Fiji | 16 Comments »